PTS MTU UNIVERSITY LAUNCHES DIGITAL BUSINESS STUDY PROGRAM, RECTOR : DIGITAL BUSINESS IS A PROMISING JOB OPPORTUNITY FOR THE FUTURE
29 November 2021
Along with the rapid development of technology, companies are starting to adopt digital technology to support their business. With the use of more sophisticated technology, work can be done more easily and save time.
The results of a study conducted by the World Economic Forum in 2020 stated that there are 20 skills that play a role in increasing industry demand in the future, namely Data Analysts and Scientists, AI and Machine Learning Specialists, Big Data Specialists, Digital Marketing and Strategy Specialists, Process Automation Specialists, Business Development Professionals, Digital Transformation Specialists, Information Security Analysts, Software and Application Developers, Internet of Things Specialists.
Project Managers, Business Services and Administration Managers, Database and Network Professionals, Robotics Engineers, Strategic Advisors, Management and Organization Analysts, FinTech Engineers, Mechanics and Machinery Repairers, Organizational Development Specialists, Risk Management Specialists.
“All jobs in the industrial world around the world, including Indonesia, will be digital-based,” said the Rector of Mahkota Tricom Unggul University, Prof. Dr. Ir. H. Zulkarnain Lubis, M.S. Ph.D..
It didn't take long, said Zulkarnain, who was appointed as the keynote speaker “Revisiting Research Activities in the Era of 4th Industry Revolution” at the International Open University on Research and Integrated Science (IOUCRIS) event based in Canada on November 27-28, 2021, online shops are rampant on Instagram and the popularity of e-commerce is increasing.
Many people are starting to take advantage of this opportunity to open an online business. Nowadays, people can easily create an account on Instagram or on one of the e-commerce sites and upload photos of the products they want to sell. But is that enough? Of course not.
Digital business is not enough to simply create an account and upload photos of the products you want to sell. It takes expertise so that the products sold directly reach the consumers who need them.
Job Opportunities
Zulkarnain said that the digital business major is a group of applied sciences that apply the process of designing a digital business by combining management, business, information systems, and informatics engineering.
In general, this major is intended to prepare human resources (HR) who are able to master the field of digital startups and marketplaces. The bachelor's degree obtained by graduates is not Bachelor of Economics or Bachelor of Management, but Bachelor of Digital Business (S.BD).
Talking about career prospects for Digital Business graduates is very broad. Especially with the rapid development of the digital industry.
After graduation, you can work in a variety of industries, ranging from banking and finance, business consultants, data analysts, system analysts, working in one of the leading e-commerce in Indonesia, and so on.
In addition to working in a company, you can also create jobs for people by starting your own online business. For those who have an interest in developing an online business, it is in this department that you can learn the knowledge and then apply it in real life.
Currently, the Digital Business Department has begun to emerge in several universities although the number is still very rare. Mahkota Tricom Unggul University (MTU) is the first private university to launch a Digital Business Study Program in North Sumatra.
For those who want to learn more about digital business, you can take the Digital Business Department at MTU University, which has started opening the Digital Business Department in 2021.
MTU University collaborates with companies that develop digital businesses in Indonesia such as PT Mahkota Group Tbk, PT Karya Mitra Andalan, PT Mutiara Unggul Lestari, Samudra Indonesia and many more. This collaboration aims to prepare graduates who are ready to work by applying theory to digital business ventures or in the work environment of companies or organizations. Registration through https://bit.ly/pendaftaran-mtu. You can also go directly to Jati Junction Building Lt. 24 Jalan Perintis Kemerdekaan No.3A and Jalan Pematang Pasir No.27 Tanjung Mulia Hilir Medan. Get ready to be part of the Industrial Revolution 4.0. and be looked at by many companies after graduation.